Most Internet network marketers want to do a blog but many do not know where to begin.

First step in blogging is to create your own website. You can get a free blog form at blogger or word press which provides you with sophisticated plug-in and good themes to get started.  Here is a step-by-step process that I found helpful when writing my blog post.

Step 1: Choose Your Topic: We often hear “I don’t know what to write about.”  Actually, finding your blog post topic is easy; simply answer a common customer question.  For example, a local insurance agency might write a blog post titled: “What Does Comprehensive Insurance Cover?”

The next time a customer asks you a question that requires an explanation, jot that question down and start a list of potential blog posts for later.  You will soon find that you have more topics than you have time to write.

Step 2: Research the Topic: Read what other people are saying about this topic.  Read other blog posts on the topic, check out some magazine articles, thumb through some books and make notes.  Yes, you know a lot about the subject, but reading other sources will stimulate your thinking.  As you read, decide the main points you will make.

Step 3: Create an Outline: The first question you want to answer in your outline is: What is the most important thing I want people to know? Then, outline the structure of how you will let people know that one thing.  Insert the subheadings from your research in step two.  Fill in your notes under each subheading.  Use outlines to prevent rambling posts that confuse, rather than help, the reader.

Step 4: Choose a title: Choose a title before you write your post.  This will flavors the personality of your post and the information you include.  Choose a title that both communicates subject matter, and entices people to read.  Look to other blogs for inspiration.  Jot down several possibilities, then just choose one and write.

Step 5: Write Your First Draft: Now, start your first blog.  Simply follow your outline and fill in the content with your free-flowing thoughts.  Your objective is to include all the important information.  Don’t get caught up in syntax or prose, just get everything written. After you write your first draft, walk away from it and let it set a few hours or overnight. You’ll see it with fresh eyes when you get ready to edit the post and put it in final form.

Step 6: Edit and Proofread: This is where you make your information engaging.  Your goal is to not just give information, although that’s better than no information at all, but to present that information in an interesting way.  This is where you have to choose your personal style.  Will it be conversational, irreverent, humorous, and scholarly? Let your personality show through.  But you need more than style.   Spelling and sentence structure errors reflect badly on your intelligence.  Spell checkers don’t catch things like using the wrong word or word omissions, and they can’t distinguish between to and too, or its and it’s.  Enlist proofreaders to catch grammar errors.  Read twice, publish once.

Step 7: Publish: Now, just push the button! You can spend too much time agonizing over writing the perfect post.  It doesn’t need to be perfect, it needs to be published.  Get it out there so potential customers can read all the great advice you have to give.  (A little secret between you and me) you can change your post after you publish it.  Pretty cool, huh?  So after you publish, read your post.  If you missed something or would like to change the way you said something, just edit the post and republish!

I will be posting more about “blogging” later so come back and check it out.

I wish you happy blogging!